LakeReel is operated by Overbuilt Software LLC. We believe in full transparency about how this site earns revenue.
FTC Disclosure
In accordance with the Federal Trade Commission's guidelines (16 CFR Part 255), LakeReel participates in affiliate marketing programs. This means that when you click certain product links on our site and make a purchase, we may earn a commission at no additional cost to you.
Our Affiliate Partners
- Bass Pro Shops — We link to fishing tackle and gear on basspro.com and may earn a commission on qualifying purchases.
- Cabela's — A Bass Pro Shops company. Same affiliate relationship applies.
- Amazon Associates — We may link to products on Amazon and earn from qualifying purchases as an Amazon Associate.
- Other Retailers — From time to time we may partner with other fishing and outdoor retailers. These will be noted where applicable.
Our Editorial Standards
Affiliate relationships do not influence our fishing reports, lake conditions, or editorial content. Tackle recommendations on LakeReel are based on what anglers are actually reporting is working — not on commission rates. We only recommend products we believe are genuinely useful to anglers.
Advertising
LakeReel also displays advertisements through Google AdSense and may display sponsored content from time to time. Sponsored content will always be clearly labeled.
Questions
If you have any questions about our affiliate relationships or how we earn revenue, contact us at:
Overbuilt Software LLC
info@lakereel.com