Privacy Policy

Last updated: March 2026

LakeReel ("we," "our," or "us") is operated by Overbuilt Software LLC. This Privacy Policy explains how we collect, use, and protect your information when you use our website at lakereel.com.

1. Information We Collect

  • Location data — With your permission, we use your device location to show nearby lakes and fishing reports.
  • Usage data — Pages visited, features used, and device/browser type via analytics tools.
  • User-submitted content — Fishing reports, catch logs, and any information you voluntarily submit.
  • Account information — If you create an account, we collect your email address and display name.

2. How We Use Your Information

  • To provide and improve the LakeReel service
  • To show you relevant fishing reports and lake conditions near you
  • To send bite alerts and notifications you have opted into
  • To analyze usage and improve our features

3. Third-Party Services

We use the following third-party services that may collect data:

  • Google AdSense — Displays advertisements. Google may use cookies to serve ads based on your interests.
  • Affiliate Partners — Links to Bass Pro Shops and other retailers. Clicking these links may set cookies on those sites.
  • Analytics — We use analytics tools to understand how users interact with the site.

4. Cookies

We use cookies to improve your experience, remember preferences, and serve relevant advertisements. You can control cookies through your browser settings. Disabling cookies may affect some site functionality.

5. Data Sharing

We do not sell your personal information. We may share anonymized, aggregated data with partners. We may disclose information if required by law.

6. Children's Privacy

LakeReel is not directed to children under 13. We do not knowingly collect personal information from children under 13.

7. Contact Us

If you have questions about this Privacy Policy, contact us at:
Overbuilt Software LLC
privacy@lakereel.com